In March 2020, Swizz Beatz and Timbaland launched a series of live musical battles on Instagram called Verzuz. The site allowed users to watch their favorite artists battle each other for their fans’ attention. During the quarantine period, Verzuz grew to be one of the most popular video platforms on the internet. The site’s live stream reached millions of people and broke the live streaming record. In addition, the app gained traction with Apple and Twitter.
Despite their recent success, Triller failed to pay Black creators. It promised to pay them $14 million in exchange for yearlong contracts. However, after the agreement, the company stopped paying the artists. The creators subsequently sued Triller and pushed for the company to restore their songs.
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