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Ground Up Radio is a culture-driven media platform built to protect authenticity in the algorithm age.

In a time where visibility often outweighs value, we focus on context over clout, direction over virality, and ownership over performance. Through conversation, analysis, and cultural accreditation, Ground Up exists to amplify independent voices aligned with integrity and long-term vision.

This is not noise.
This is infrastructure.

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Our online radio station is a 24/7 broadcast featuring hip-hop, mix shows, and exclusive content. Playing independent and major label artists, we invite you to listen here!


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Drake Leads Best Hip-Hop at 2026 MTV VMAs — Full Ballot & The Rap Snub

Drake will compete against five other acts for Best Hip-Hop at the 2026 MTV Video Music Awards. The ballot matches Cardi B and Kehlani's "Safe" against Drake's "Janice STFU," Megan Thee Stallion's "LOVER GIRL" and Travis Scott's "DUMBO". The 2026 VMAs will air live from Los Angeles on Sept.

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Rapsody Drops ‘God Gotta Afro & Gold Hoops’ — Her Best Album Yet?

Rapsody Drops ‘God Gotta Afro & Gold Hoops’ — Her Best Album Yet? Rapsody returns August 21 with her fifth studio album ‘God Gotta Afro & Gold Hoops’ — nearly an hour of sharp lyricism, soulful perspective, and lineage featuring George Clinton and Malice. Early reaction says it might be her strongest yet. This New Music […]

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Tupac Murder Trial Begins: Opening Statements Start in Las Vegas

Long-awaited trial begins in rapper Tupac Shakur's 1996 killing in Las Vegas. Opening statements officially began Monday, Aug. 17, as prosecutors fight to prove Duane Keith "Keffe D" Davis provided the gun and instructed members of the South Side Compton Crips.

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