Ground Up Radio is a culture-driven media platform built to protect authenticity in the algorithm age.
In a time where visibility often outweighs value, we focus on context over clout, direction over virality, and ownership over performance. Through conversation, analysis, and cultural accreditation, Ground Up exists to amplify independent voices aligned with integrity and long-term vision.
This is not noise. This is infrastructure.
Streaming 24/7
Our online radio station is a 24/7 broadcast featuring hip-hop, mix shows, and exclusive content. Playing independent and major label artists, we invite you to listen here!
50 CENT WINS EMMY FOR DIDDY DOCUMENTARY ‘SEAN COMBS: THE RECKONING From trolling to trophies — 50 Cent just added an Emmy win to his resume. The G-Unit mogul’s controversial Netflix docuseries “Sean Combs: The Reckoning” took home Outstanding Picture Editing For A Nonfiction Program at the 78th Creative Arts Emmy Awards on Saturday, September 5th in Los Angeles. […]
On August 22, Blacc Sam — Samiel Asghedom, Nipsey Hussle's older brother and co-founder of The Marathon brand — helped open The Crenshaw Rec by Foot Locker, a 6,500-square-foot community-driven retail and culture center at the legendary intersection of Crenshaw and Slauson.
