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Ground Up Radio is a culture-driven media platform built to protect authenticity in the algorithm age.

In a time where visibility often outweighs value, we focus on context over clout, direction over virality, and ownership over performance. Through conversation, analysis, and cultural accreditation, Ground Up exists to amplify independent voices aligned with integrity and long-term vision.

This is not noise.
This is infrastructure.

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Our online radio station is a 24/7 broadcast featuring hip-hop, mix shows, and exclusive content. Playing independent and major label artists, we invite you to listen here!


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Jay Z, 30th Anniversary, Stade de France, SoFi Stadium, Stadium Tour, Hip Hop Legacy, Roc Nation

Jay-Z marks 30 years with two monumental stadium shows — Sept 10 Stade de France Paris and Oct 23 SoFi Stadium LA.

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Blacc Sam Opens The Crenshaw Rec: Nipsey’s Vision Lives On With 6500 Sq Ft Gym, Barbershop & Culture Space on Slauson

On August 22, Blacc Sam — Samiel Asghedom, Nipsey Hussle's older brother and co-founder of The Marathon brand — helped open The Crenshaw Rec by Foot Locker, a 6,500-square-foot community-driven retail and culture center at the legendary intersection of Crenshaw and Slauson.

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Clipse Announce First U.S. Tour in 15 Years

Clipse first U.S. tour in 15 years — Let God Sort Em Out Tour Aug 3 Boston to Sept 10 Detroit, EarthGang support, Kendrick, Tyler, Nas features.

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