Trae The Truth is rapper whose reputation is stand up. One of Houston’s prized emcees, he is known and respected by his peers in hip hip inside and outside of his native Texas home. One of those with whom he shared a mutual respect for was the late Nipsey Hussle. With the grammy nominated rapper’s passing in late April, Trae has released his video for his dedication track, “Nipsey”. With the song reflecting on the feelings of losing a good brother too soon, the visuals show flashes of Trae and Nispey interacting and sharing good times together. The video wouldn’t be complete without a clip of Nipsey’s words of wisdom. #PRESSPLAY
Jim Jones released his new album, “El Capo”, recently and has been getting high reception from the listeners. Some have even deemed his best album thus far. The first visual release is for “My Era”, a song that features Brooklyn’s own Maino delivering a verse and new comer Drama on the hook. Stream Jim Jones’ latest offering courtesy of Spotify below.
Sic Mic returns with visuals for his latest single release, “I Feel It”. Produced by Point Guard, the track details the thoughts of a man coming to grips with surviving the struggles in his life while dealing with the fact that some of those that see you shining want to “see me dead or in jail”. The track and the bars blend together to create a vibe that teeters between paranoia and self actualization. #PRESSPLAY
Stream the latest full length release from Sic Mic”Eastcoast Mikey” here, courtesy of Spotify.
Big K.R.I.T. is a true reflection of the phrase “underground king”. Critically acclaimed, yet not an artist who has broken through to the mainstream, K.R.I.T. continues to press forward with his unapologetic approach to rap music. He’s paid his dues in the industry, landing on the 2011 XXL Freshmen Class Cover with the likes of YG, Meek Mill, Cyhi Da Prynce, Kendrick Lamar, & Mac Miller (RIP). After departing ways with Def Jam Recordings in 2016, K.R.I.T. opted to go the independent route. With the following he has and the caliber of music he is known to create, the move was definitely in his best interest.
With his new album “K.R.I.T. Iz Here” slated for release on July 12th, 2019, he brings the visual to his single “K.R.I.T. Here” forward to set the mood. The video reflects the visions that seep through his music; a hood scene, a modern day slave auction (an obvious reflection of the current music industry), and scene that has K.R.I.T. spitting his lyrics in front of a church congregation. Strong return for K.R.I.T. indeed. #PRESSPLAY
Critically acclaimed rap artist Freddie Gibbs and one of hip hop’s most unsung producers, Madlib, are no strangers to the realm of collaboration. With their first project “Pianata” making waves with it’s release in 2014, it is considered a classic album in circles of listeners and fans. Promising a follow up, the two have released three singles from their forthcoming album, “Bandana” (“Flat Tummy Tea”, “Bandana, and “Crime Pays”). The duo release a visual to “Crime Pays” that has an interesting concept of Freddie Gibbs owning a horse/zebra farm. Those that are familiar with Madlib understand the significance in the use of zebras. #PRESSPLAY
Watch DJ Khaled – Wish, Wish ft. Cardi B, 21 Savage. DJ Khaled’s latest project “Father of Asad” just recently released and has been accompanied by 5 new videos. Here’s the video for “Wish Wish” featuring Cardi B and 21 Savage. #PRESSPLAY
If you haven’t heard “Old Town Road”, a hip hop /country music collaboration between Atlanta newcomer Lil Nas X & country music veteran Billy Ray Cyrus (yeah…Miley Cyrus’ father), you must have been under a rock. Not only has it been on the top of the Billboard 100 chart, it made it to number 19 on the Hot Country Songs chart before being removed because “it does not embrace enough elements of today’s country music to chart in its current version.” (Billboard Magazine) Originally going viral from a challenge on the popular social media music app Tik Tok, the song took off and Cyrus officially jumped on as an official collaborator.
Having made millions bounce to his “country rap” sound, Lil Nas X delivers an official video for the hit record. The video boasts features from Chris Rock, Vince Staples, Diplo, & more. #PRESSPLAY to view it , share it, and leave a comment with your thoughts.
Rapper YG is not afraid to express himself through his art. The Compton, CA emcee has a knack for creating music that reflects the thoughts of the people in the ghettos of the United States (an example is his infamous Nipsey Hussle featured track “FDT”) and expressing in a way that hits the target dead on. YG’s music is also driven by hooks that are as energetic as the compositions they are recorded over.
His recent release and visual, “Stop Snitchin”, does not deviate from this formula. Even though the record comes across as a call to action for violation of one the most coveted codes of the street, the visual flips the script and takes a look at “snitchin” in a historic aspect. #PRESSPLAY
Hailing from Detroit, Kash Doll has made waves for herself in the hip hop game. She broke through to the spotlight by making videos of herself rapping on social media. Her reach was so effective that she was contacted by Chief Keef, Drake and Rihanna. After dropping viral videos (for example, her remix to Tinashe’s “2 On”), she landed a feature with Big Sean on Metro Boomin’s track “So Good” and struck a 25 million plus viewership for her single “For Everybody”.
After dropping a mixtape (“Brat Mail”) and an EP (“The Vault”) last year, she is gearing up for a debut album release on Republic Records. Following up the open reception of her single “Ice Me Out” (which also has a remix featuring 2 Chainz), she has released a video for her song “Hustla”. The song is a story telling rhyme about a stripper named Kelly who goes through quite an ordeal and must rely on her hustler mentality to stay afloat. #PRESSPLAY
Watch the official Music Video: Offset – “Clout” ft. Cardi B
As 1/3 of chart topping rap group The Migos, Offset has seen his share of shine and being in the headlines. One of the most recent headlines was the release of his solo debut, “Father of 4”. With great critical reception, Offset continues to push the momentum of the album with release of the single featuring his real life wife, hip hop’s current leading lady Cardi B. Though it is far from their first collaboration (refer to “Lick” on Cardi B’s “Gangsta Bitch Music, Vol. 2” mixtape), Offset and Cardi mix in perfectly over tracks rolling piano riff and 808 heavy drums. Addressing the subject of “clout chasing”, the duo takes those willing to “Do Anything For Clout” to task.