Big K.R.I.T. is a true reflection of the phrase “underground king”. Critically acclaimed, yet not an artist who has broken through to the mainstream, K.R.I.T. continues to press forward with his unapologetic approach to rap music. He’s paid his dues in the industry, landing on the 2011 XXL Freshmen Class Cover with the likes of YG, Meek Mill, Cyhi Da Prynce, Kendrick Lamar, & Mac Miller (RIP). After departing ways with Def Jam Recordings in 2016, K.R.I.T. opted to go the independent route. With the following he has and the caliber of music he is known to create, the move was definitely in his best interest.
With his new album “K.R.I.T. Iz Here” slated for release on July 12th, 2019, he brings the visual to his single “K.R.I.T. Here” forward to set the mood. The video reflects the visions that seep through his music; a hood scene, a modern day slave auction (an obvious reflection of the current music industry), and scene that has K.R.I.T. spitting his lyrics in front of a church congregation. Strong return for K.R.I.T. indeed. #PRESSPLAY
For more on Big K.R.I.T. , visit his official website at the link below: https://bigkrit.com/