Since 1993


Welcome to the home of  Ground Up Radio. Our mission is to provide quality media and content that not only pushes our culture forward but empowers the people in it and influenced by it. Our blog consists of up to date news, videos, audio, downloads, and original content designed to keep our visitors in tune with what's relevant in the game. Be sure to bookmark our website and join our mailing list in order to keep up with our updates, find out first about opportunities, and how to get new Ground Up Lifestyle merchandise.

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Streaming 24/7

Our online radio station is a 24/7 stream of hip hop, RnB, mix shows, podcasts, and exclusive content. Playing independent and major label artists, we invite you to listen here!