With the recent release of many of hip hop’s top-tier artists coming during the first quarter of the year, you should expect that flame spitting lyricist Kendrick Lamar would not be far behind. Dropping part 4 of his “The Heart” song series, K Dot takes us for a lyrical ride that switches speeds and tempos as the track changes up. Always taking the opportunity to use his time on the mic to convey a message, Kendrick makes a few shots at what can arguably be said a couple of fellow MCs that have arguably thrown some subliminals his way. He also mentions that “Y’all got until aril 7th to get your shit together!” Is this a warning to the speculated artists that were mentioned or is this just a general statement? Anyway you cut it, it looks like K dot’s project will be dropping very soon! #PRESSPLAY
“Legend Has It”
Is the first video from RTJ’s hit album, RTJ3, which debuted at #1 on Billboard’s Rap, Hip Hop/R&B, Indie & Physical charts.
Director: Brian Beletic
Producer: Terry Gallagher, Dennis Beier
Executive Producer: Drew Santarsiero
Production Company: SMUGGLER
DP: Ryley Brown
Production Designer: David Skinner
Costume: Lindy McMichael, Matt Goldman
Assistant Director: George Nessis
Editor: Sam Ostrove
VFX – Autonomous, Andy Bate
Conceived by Brian Beletic & El-P
Executive Producers (Run the Jewels) – Amaechi Uzoigwe & Drew Santarsiero
Thanks to Jason DeMarco/Adult Swim.
Artist & Director’s statement:
The video for LEGEND HAS IT plays with the theme of guilty until proven innocent. We live in a world where stronger the truth the greater the opposition. In this story EL-P and Killer Mike are in a police lineup and the cards are stacked heavily against them.
But why is that?
this video is a worst nightmare scenario. high on acid and caught in the system. pitted against icons of innocence in a police line up that doesn’t feel real. no bunnies were hurt on the making of this video.